All factors considered, the right market timing is crucial. In a bearish market, good investor sentiment makes it even harder to succeed.
Brand and Investor Relations: Branding and value proposition will help in securing institutional and retail investors' interest. A well-known brand and a company which spells out its value proposition will attract attention in the Wall Street world of investment banks.
Underwriters: Investment banks are hired as underwriters. They manage the process of ascertaining the offering's price, expose shares to various buyers, and they guarantee demand for the stocks.

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