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Cultural Fit: In this case, if the strategy of undertaking is a strategic acquisition, it will most likely succeed if it matches the buyer's culture and long-term objectives: this is critical because it has to show fast-growing revenues or at least show potential for scaling.
The Competitive Advantage - The Unique Selling Proposition (USP). Determine competitive advantages your business has, such as proprietary technology, significant brand power, or dominant market position.
Contracts and IP. Reassure yourself that key contracts (with customers, suppliers, etc.) and IP are safe and assignable. Acquirers want assets that will generate long-term value.


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